Northwater
A calm, coastal identity for a Pacific Northwest wellness studio — built on a flexible mark, a quiet palette, and type that breathes.
Northwater needed an identity that felt grounded and unhurried — something that could sit on a studio window, a tea tin, and a booking app without losing its calm.
I started from the water: a mark that reads as a horizon line and a ripple at once, paired with a soft, low-contrast palette and generous spacing so the system always feels like it has room to breathe.
The final system spans a primary and stacked logo, a four-color palette, a two-typeface pairing, and a short set of guidelines the studio can apply themselves.
It now runs across signage, packaging, and the booking flow — consistent everywhere, but never stiff.